Historically, the financial advisory industry marketed itself through word-of-mouth or an occasional success story in a magazine to attract business. However, to stay ahead in today’s competitive environment, it is crucial for financial advisory firms to add digital marketing effortsto the foray.
Marketing and running a financial advisory practice are two very different activities so it makes sense that digital marketing may not be a forte of financial advisors. Hence, the smart thing for financial advisors is to outsource their digital marketing. Working with digital marketing experts means you are handing over your important marketing functions to people who know how to get results for it.
In addition, financial advisors who outsource their digital marketing functions reap a number of benefits than financial advisors who DIY their digital marketing tasks.
You may be a financial advisor offering common financial services and products, but you may have unique business goals. The bottom line is that you want your digital marketing efforts to be successful. Digital marketing agencies have highly experienced and knowledgeable marketers who remain updated on the industry's trends and changes.
A specialist digital marketing company can help create a custom digital marketing plan for you that encompasses content writing, SEO, website development, email campaigns, ad campaigns, and more that make the most sense for your business.
The best digital marketing company for financial advisors is result-oriented. As a business owner, you only want to trust your online marketing strategy to a company that can produce the best results for you. They also need to have industry-specific experience.
A digital marketing company, with experience working exclusively with financial and insurance advisors, can help you succeed in your field. They understand all the compliance issues related to the financial industry and will ensure all appropriate controls are in place to create an effective campaign for you.
Focus on Core Competencies
The job of a financial advisor is incredibly challenging and trying to tackle new projects that require digital marketing expertise usually just life even more complex. By outsourcing your digital marketing needs to experts, you will be free to focus on your main business activities. In addition, it will free up your time to focus on providing exceptional client service rather than trying to figure out the latest digital marketing trends.
For example, if you are charging $100 per hour for your financial planning advice, it would be a waste to spend 6 hours a week working on SEO or social media posting. That activity would cost you $600 per week. It is much better to hire an expert digital marketing agency that will do the job for you at a fraction of the cost.
Outsourcing your digital marketing needs is much better than even hiring a digital marketer for your local team. A talented digital marketer may cost you up to $70,000 per year, not to mention the cost of benefits like health insurance, sick days, and vacations. In addition, you will still have to spend thousands of dollars more in acquiring advertising materials and setting up equipment that can help you create digital marketing campaigns.
By outsourcing digital marketing, on the other hand, you can save thousands of dollars on a monthly basis and gain access to experts who can help you with your advertising efforts from start to finish.
Many financial and insurance advisors today still focus on lot of their marketing efforts on traditional means. Financial advisors who ramp up their digital marketing game have a better chance of transforming their business for the digital realities of the 21st century and gearing up for success.
At AdvisorNet Communications Inc, we can help you do that. We offer a wide array of IT and digital marketing services designed specifically for financial advisors, including professional websites, SEO, email newsletters, business emails, business branding kits, Google Ads, and more. Reach out to us today.